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这个夏天 国产空调走俏海外市场(观象台)
Ren Min Ri Bao·2025-09-10 21:53

Core Insights - The air conditioning market in China has seen significant growth, with domestic sales reaching 126.3 billion yuan, a year-on-year increase of 12.4%, and export sales amounting to 9.35 billion USD, up nearly 10% [1][2] - Chinese air conditioning companies are increasingly recognized in international markets for their product quality and brand, moving beyond reliance on cost advantages to focus on technological innovation and green solutions [2][3] Market Performance - The domestic air conditioning market has experienced a surge in sales, particularly in the northeastern provinces, with transaction values increasing by 400% in Heilongjiang, 350% in Jilin, and 150% in Liaoning from July to August [2][3] - Exports to EU countries have also risen significantly, with a year-on-year increase of 43.2% in air conditioning units, marking a historical high for the same period [2] Innovation and Product Development - Chinese air conditioning manufacturers are innovating with features such as smart temperature control, air purification, and energy efficiency, which are becoming popular among consumers [3] - Companies are tailoring products for specific international markets, such as portable split air conditioners for the European market, addressing high installation costs and long timelines [2] Supply Chain and Market Dynamics - The construction of a unified national market has facilitated rapid responses to regional demand spikes, with e-commerce platforms quickly reallocating stock to meet increased orders [3] - The improvement of the national transportation network has enabled more efficient distribution of large appliances like air conditioners to rural areas [3]