2025年服贸会文旅服务专题展区——科技带来文旅新体验（走进服贸会）

Core Insights - The article highlights the transformative impact of new technologies on the cultural and tourism industry, showcasing innovations such as AI digital humans, naked-eye 3D experiences, and AI-generated content [1][2][3] Group 1: Technological Innovations - The integration of advanced technologies like AIGC and AR/VR is creating immersive and interactive experiences in the cultural tourism sector [1] - The "multi-sensory immersive mobile digital space" in the Fengtai exhibition allows participants to engage with virtual elements through mixed reality (MR) technology, enhancing the experience from mere observation to active participation [2] - AI technologies are significantly improving service models in the cultural tourism industry, increasing production efficiency and user experience [2] Group 2: Cultural Products and Engagement - Innovative cultural products are making traditional culture more accessible and relatable in modern life, as seen in the China Film Museum's new merchandise that narrates the history of Chinese cinema [4] - The integration of traditional cultural elements into modern design, such as the collaboration with non-heritage techniques by Pop Mart, is promoting creative expressions of cultural heritage [4] - The use of 8K ink wash animation to tell stories about Beijing's place names is attracting audience interest, demonstrating a blend of historical context with practical items [4]