中国游戏出海的三重底气（纵横）

Core Insights - The release of the teaser for "Black Myth: Wukong" at the Cologne International Game Show highlights the growing popularity of Chinese games globally, marking a golden period for overseas expansion [1][2] - Chinese games are evolving from mere entertainment to cultural dialogue, utilizing rich narratives and aesthetics to engage global players [2] Group 1: Cultural Significance - Early Chinese games often relied on quick profits through "martial arts + thrill" or superficial adaptations of Western elements, leading to labels like "skin-swapping" and "IP imitation" [1] - "Black Myth" uses mythological narratives to convey humanistic themes, while "Yan Yun Sixteen Sounds" emphasizes Song Dynasty aesthetics, facilitating cross-cultural dialogue [1] Group 2: Technological Advancements - Previously, Chinese games were criticized for relying on commercial engines and copying overseas gameplay; however, "Black Myth" employs advanced technologies like virtual geometry and dynamic global illumination [1] - "Genshin Impact" showcases high-quality graphics and performance across multiple platforms using a self-developed engine, with AI integrated throughout the development process [1] Group 3: Industry Ecosystem - The success of Chinese games abroad is not limited to a few companies; it involves a collective effort with globalized thinking in game development and distribution [2] - The Chinese government is facilitating this growth by streamlining approval processes for game exports and providing support in areas like international compliance and intellectual property protection [2] - The industry is transitioning from merely exporting products to promoting cultural narratives, akin to the transformation seen in the Chinese mobile phone sector [2]