Eulerity Supercharges Brands With Multi-Location OTT as Part of Omni-Channel Local and National Marketing Strategy

Core Insights - Eulerity has launched a multi-location OTT solution that integrates with various digital marketing channels, providing brands with a comprehensive consumer activation strategy [2][3][6] Group 1: Product Offering - The new multi-location OTT solution allows national and franchise brands to extend video campaigns into premium connected TV (CTV) and OTT environments, reaching millions of active devices [2][4] - This offering combines OTT with paid social, search, display, and online video, creating a unified consumer experience [2][3] - The solution includes diverse ad formats such as standard in-stream video ads, non-skippable ads, and six-second bumpers, with access to premium networks like NBC News Now and BBC Home & Garden [4][5] Group 2: Targeting and Personalization - Eulerity's advanced targeting capabilities enable brands to tailor ads based on demographics, gender, age, and interests, optimizing performance across all screens [5] - The integration with Eulerity's marketing platform allows brands to access data-rich environments without the inefficiencies of fragmented campaigns [5][6] Group 3: Market Context - With 60% of U.S. households streaming free, ad-supported content and viewers spending over 75 minutes daily on connected platforms, the timing for this integration is ideal [5] - The solution is supported by leading devices such as Sony and Chromecast, ensuring nationwide reach with measurable impact [5] Group 4: Strategic Impact - The integration is described as a game-changer for clients, enabling brands to connect with consumers on large screens while reinforcing messages across multiple channels [6] - Eulerity aims to reshape digital advertising by using AI to drive smarter marketing outcomes, streamlining campaign management across various platforms [6]