Sou Hu Cai Jing·2025-09-11 00:16Core Insights - Alibaba's Gaode Map has launched the "Street Scanning List," focusing on three categories: food, hotels, and scenic spots, with the offline dining merchant list as the core segment [1] - This initiative is seen as a significant move by Alibaba to reconstruct its local life service ecosystem, marking Gaode's transformation from a navigation tool to a comprehensive lifestyle service platform [1] Group 1: Business Integration and Strategy - The launch of the Street Scanning List is closely related to Alibaba's recent integration of its local life business, with Ele.me being merged into the China e-commerce business group and Hema deeply integrated into Alibaba's e-commerce ecosystem [2] - Gaode's independent launch of the list project is strategically positioned as an "offline entry," despite not being included in the Taobao business group [2] - Alibaba plans to invest 50 billion yuan in the new service industry e-commerce market, focusing on technology development, instant delivery networks, market cultivation, and ecosystem construction [2] Group 2: User Engagement and Incentives - To promote the Street Scanning List, Gaode has initiated the "Support for Good Shops" program, offering a three-tier subsidy strategy to attract users to visit stores: 200 million yuan in travel subsidies, 950 million yuan in transaction subsidies, and 30 million yuan for content creator incentives [2] - These measures align with Taobao's previous strategy of using subsidies to capture the takeaway market, which saw daily orders exceed 80 million within four months of launch [2] Group 3: Market Positioning and Future Outlook - Despite Gaode being primarily recognized as a navigation tool, there are high expectations internally for its transformation, leveraging its daily navigation usage to drive traffic to nearby merchants and create a "navigation-decision-consumption" loop [3] - Historical adjustments in Alibaba's local life sector indicate a shift from independent platforms to ecosystem collaboration, with Gaode achieving quarterly profitability, potentially providing a new value assessment dimension for Alibaba's ecosystem [5] - Alibaba's strategy suggests that while businesses like food delivery and maps may face short-term losses, they can drive growth in core areas like e-commerce and logistics, as evidenced by the significant user growth in Taobao's flash purchase service [5]