Apple(US:AAPL) 智通财经网·2025-09-11 01:21Core Insights - The global high-end smartphone market is experiencing significant growth, with a projected 8% year-on-year increase in sales for the first half of 2025, outpacing the overall smartphone market growth of 4% [1] - High-end smartphones now account for over 60% of global smartphone revenue, highlighting their strategic importance in the market [1] Company Performance - Apple remains the largest brand in the high-end market with a 3% year-on-year growth, holding a 62% market share, although its share has slightly declined due to faster growth from other OEMs [1] - Xiaomi has shown notable improvement in the high-end segment in China, leveraging its advancements in electric vehicles (EV) and Internet of Things (IoT) to enhance its smartphone business [4] - Google has re-entered the top five high-end smartphone brands after five years, with its Pixel 9 series seeing a doubling in sales due to strong performance and effective marketing [4] - Samsung has achieved growth through its S25 series, which has outperformed the S24, and anticipates further success with the upcoming Z Fold7 [4] Market Trends - The top ten high-end markets contribute nearly 80% of sales, with India being the fastest-growing market at 37% growth, driven by Apple's strong performance and accessible financing options [4] - China remains the largest contributor to growth in absolute numbers within the high-end market [4] - Foldable smartphones are emerging as a niche but growing category, serving as a key differentiator for brands and expanding high-end product lines [5] - Devices with generative AI capabilities accounted for over 80% of high-end smartphone sales in the first half of 2025, indicating a strong consumer preference for innovative technology [5]