Group 1 - The core viewpoint is that the SLG (Simulation and Strategy Game) genre is entering its 3.0 phase, characterized by the integration of secondary gameplay and thematic differentiation, with significant potential for continuous content evolution [1][2] - The global mobile game market is shifting towards a stock competition phase, and SLG games are recognized for their structural growth potential due to their high lifecycle, strategic depth, and innovative integration [1][2] - According to Sensor Tower, the in-game purchase revenue for 4X SLG mobile games is projected to exceed $8 billion in 2024, representing a 16% year-on-year increase and accounting for 10% of the global mobile game market's in-game purchase revenue [2] Group 2 - SLG games exhibit high retention, high ARPU (Average Revenue Per User), and long lifecycles, making them suitable for long-term operations and frequent version updates [3] - The market share of SLG in the global mid-to-heavyweight mobile game segment remains stable, exceeding 15%, with a counter-cyclical growth in downloads [3] - Chinese manufacturers are leveraging their strong advertising and operational capabilities, along with systematic cultural exploration of themes, to establish long-term competitive advantages in the SLG genre [3]
中金：SLG游戏出海正处于3.0阶段初期 具备结构性增长潜力
Zhi Tong Cai Jing·2025-09-11 01:41