全球高端智能手机上半年销量创新高，苹果领跑、小米大增55%

Core Insights - The global high-end smartphone sales reached a historical high in the first half of 2025, with an 8% year-on-year growth, outperforming the overall smartphone market which grew by only 4% [1] Company Performance - Apple led the market with over 62% share, achieving a 3% year-on-year growth, primarily driven by emerging markets [1] - Samsung followed with a 7% year-on-year growth, boosted by the performance of its S25 series compared to the S24 [1] - Xiaomi ranked third with a significant 55% year-on-year increase, largely attributed to growth in China and the positive impact of its high-end electric vehicle launch on its smartphone business [1] - Google re-entered the top five high-end smartphone brands after five years, with its Pixel 9 series performing strongly, resulting in a doubling of sales year-on-year due to market expansion and aggressive marketing strategies [1]