Core Viewpoint - The launch of the new generation BMW iX3 marks a significant step in BMW's transition towards electrification and smart technology, tailored specifically for the Chinese market, embodying the "global technology + China customization" strategy [1][10]. Design Highlights - The new generation BMW iX3 features a "Monolithic" design language that combines classic elements with modern aesthetics, retaining iconic features like the kidney grille and angel eyes while integrating advanced lighting technology [3]. - The interior focuses on enhancing the driving experience with a "visual cone" concept to minimize distractions, utilizing a panoramic display and 3D head-up display for improved safety and user experience [3]. Technological Advancements - The vehicle is built on a new intelligent electronic architecture, incorporating breakthrough technologies such as panoramic iDrive, BMW's Heart of Joy, and a large cylindrical battery, which significantly reduces weight and enhances performance [4]. - The sixth-generation electric drive technology, combined with an 800V high-voltage platform, improves energy efficiency by reducing energy loss by 40% and increasing overall vehicle efficiency by 20% [6]. Localization and Customization - The China-exclusive version of the BMW iX3 is tailored for local market needs, featuring a new operating system that integrates with local digital ecosystems and supports natural language interaction through a collaboration with Alibaba [7]. - The vehicle's driving assistance system, developed in partnership with Momenta, is designed to adapt to Chinese road conditions and user preferences, enhancing comfort and usability [9]. Strategic Importance - The introduction of the new generation BMW iX3 is seen as a crucial milestone in BMW's electrification and smart technology transformation, with plans to launch over 40 new or upgraded products globally by 2027, all incorporating new generation technologies [9][10].
宝马新世代BMW iX3在慕尼黑全球首发