Sou Hu Cai Jing·2025-09-11 02:13Core Viewpoint - The renaming of home furnishing companies is often seen as a significant event impacting their future development and performance, with various companies changing their securities names for strategic reasons and experiencing different outcomes in their financial performance post-renaming [1]. Group 1: Reasons for Renaming - Companies often rename to align with upgraded business models and strategies, such as embracing smart home trends, as seen with Haier Smart Home and Juran Home [20]. - Transitioning from single-category products to comprehensive home customization solutions is a common reason for renaming, exemplified by companies like Golden Home and Zhihong Home [20]. - Changes in control or ownership can lead to renaming, as demonstrated by TCL Smart Home and Diou Water Huazhong, which both underwent changes in their major shareholders [20]. - Significant shifts in core business focus, such as the expansion into new business areas that surpass traditional ones, are also a reason for renaming, as noted with Keda Manufacturing and Luolai Life [20]. Group 2: Financial Performance Post-Renaming - Juran Home experienced a decline in profits six months after its renaming, with a revenue of 6.445 billion yuan, a year-on-year increase of 1.54%, but a net profit drop of 45.52% [4]. - Haier Smart Home has shown consistent growth in revenue and net profit for five consecutive years post-renaming, with a revenue of 156.494 billion yuan and a net profit of 12.033 billion yuan in the first half of 2025, marking increases of 10.2% and 15.6% respectively [6][8]. - Golden Home reported a revenue of 1.469 billion yuan in the first half of 2025, a decrease of 3.37%, and a profit of 61.24 million yuan, down 13.65% [10]. - TCL Smart Home, after its renaming, achieved a revenue of 9.476 billion yuan and a net profit of 638 million yuan in the first half of 2025, reflecting increases of 5.74% and 14.15% respectively [14]. - Keda Manufacturing saw its revenue grow from 7.298 billion yuan to 11.16 billion yuan from 2020 to 2022, with a net profit increase from 262 million yuan to 4.251 billion yuan, and reported a revenue of 8.188 billion yuan and a net profit of 745 million yuan in the first half of 2025, marking increases of 49.04% and 63.95% respectively [16][18].