四代宅开始“刚需化”

Core Insights - The introduction of the fourth-generation residential properties has negatively impacted the sales of traditional large-area, high-priced residential units in some cities, reflecting a shift in market demand towards younger families and first-time homebuyers [1][3] - The new generation of first-time homebuyers has higher expectations for living quality and space comfort, leading to a demand for "just need budget, improvement expectations," which is driving revolutionary innovation in real estate products [2][3] Market Trends - The trend of "just need" fourth-generation residential properties is becoming a focal point for breaking through challenges in the existing market, with increasing applications in just need and improvement projects [3][12] - According to incomplete statistics from CRIC, 17 typical fourth-generation residential projects with a building area of approximately 110 square meters or less have emerged in the market since 2023, with several projects having a minimum area of less than 90 square meters [3] Product Features - The application of fourth-generation residential properties in small area segments breaks the area barrier, featuring high-value additions such as bay windows, balconies, and gardens, significantly enhancing the actual usable area to meet the needs of just need families [6][9] - For example, a 95 square meter unit in Chongqing includes a 6-meter high "sky island" terrace and gardens, achieving a high gift rate of 40% [6][7] Market Reception - In Guangzhou, small-area fourth-generation residential properties are highly sought after, with one project achieving a subscription rate of 94% at its first opening, significantly outperforming traditional products [11] - In contrast, acceptance of small-area fourth-generation residential properties in northern cities like Beijing requires more time, as climate conditions affect their practical value [11][12] Future Outlook - The trend of "just need" fourth-generation residential properties is expected to continue, with a focus on rational and mature evolution in product offerings [12] - Leading real estate companies are likely to develop standardized product lines that emphasize high value, true experience, low cost, and sustainability, aiming to innovate in just need products with small areas and high functionality [12]