3 6 Ke·2025-09-11 02:35Core Viewpoint - The renaming of home furnishing companies is often seen as a significant event impacting their future development and performance, with various companies undergoing name changes for strategic reasons and experiencing different outcomes in their financial performance post-renaming [1][19]. Group 1: Reasons for Name Changes - Companies change their names primarily due to upgrades in business models and operational strategies, such as embracing smart home trends, as seen with Haier Smart Home and Juran Home [19]. - Transitioning from single-category products to comprehensive home customization solutions is a common reason for renaming, exemplified by companies like Gold Medal Home and Zhihong Home [19]. - Changes in control, such as TCL Smart Home and Diou Water Flower, often lead to name changes, reflecting new strategic directions [19]. - Significant shifts in core business focus, as seen with Keda Manufacturing and Luolai Life, prompt renaming to better align with their evolving business scope [19]. Group 2: Financial Performance Post-Renaming - Juran Home experienced a decline in profits six months after its name change, with a revenue of 6.445 billion yuan, a year-on-year increase of 1.54%, and a net profit of 328 million yuan, a year-on-year decrease of 45.52% [3][4]. - Haier Smart Home has shown consistent growth post-renaming, achieving a revenue of 156.494 billion yuan in the first half of 2025, a year-on-year increase of 10.2%, and a net profit of 12.033 billion yuan, a year-on-year increase of 15.6% [6][8]. - Gold Medal Home reported a revenue of 1.469 billion yuan in the first half of 2025, a year-on-year decrease of 3.37%, and a total profit of 61.24 million yuan, a year-on-year decrease of 13.65% [10][12]. - TCL Smart Home, after its name change, reported a revenue of 9.476 billion yuan in the first half of 2025, a year-on-year increase of 5.74%, and a net profit of 638 million yuan, a year-on-year increase of 14.15% [13][14]. - Keda Manufacturing's revenue reached 8.188 billion yuan in the first half of 2025, a year-on-year increase of 49.04%, with a net profit of 745 million yuan, a year-on-year increase of 63.95% [16][18].