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阿里到店业务新一步,为什么是高德?
3 6 Ke·2025-09-11 02:35

Core Viewpoint - Alibaba's Gaode Map has launched the "Gaode Street Ranking," the world's first ranking product based on real user behavior, covering food, hotels, and attractions, aiming to enhance local life services and reduce the need for users to switch between different apps [1][2]. Group 1: Product Features - The "Gaode Street Ranking" utilizes navigation data from 5143 million users, analyzing 12 billion navigation trips over 228 billion kilometers to create a ranking based on real user behavior [2][3]. - The ranking combines user navigation, search, visit, and collection behaviors, making it difficult for businesses to manipulate ratings through fake reviews [2][9]. - The ranking includes unique categories such as "Special Trip Ranking" and "Repeat Visitor Ranking," providing a more dynamic and diverse selection for users [14][15]. Group 2: Technological Integration - The underlying technology of the "Gaode Street Ranking" is driven by AI, utilizing Alibaba's Tongyi model to enhance user experience through precise recommendations and demand matching [3][9]. - AI algorithms quantify user behaviors on the app, ensuring the authenticity and quality of reviews, thus filtering out false information [3][9]. Group 3: Market Strategy and Impact - Gaode has invested over 1 billion yuan in the "Smoke Fire Good Store Support Plan," offering 200 million yuan in travel subsidies and 950 million yuan in consumption coupons to encourage users to visit local businesses [16][17]. - The launch of the "Smoke Fire Small Store Ranking" features 2962 small businesses across 61 cities, aiming to boost visibility and support the local economy [17][18]. - The initiative is expected to reshape the local service credit system and enhance the overall dining experience by focusing on genuine user feedback rather than manipulated ratings [18].