2 1 Shi Ji Jing Ji Bao Dao·2025-09-11 02:42Core Insights - The takeaway from the articles indicates that the food delivery industry is entering a new phase, with regulatory bodies stepping in to address subsidy disputes among major platforms [1][6]. Industry Overview - The State Administration for Market Regulation has held discussions with major food delivery platforms, emphasizing the need to adhere to laws and regulations, eliminate unfair competition, and reduce excessive subsidies [1]. - The regulatory body will monitor competition closely, urging platforms to enhance service quality, maintain food safety standards, and support merchants while ensuring rider rights [1]. Financial Impact - In Q2, the three major food delivery platforms—Meituan, Alibaba, and JD—experienced significant declines in net profits due to the impact of delivery subsidies, with Meituan's net profit plummeting nearly 90%, JD's dropping by nearly 50%, and Alibaba's decreasing by 18% [1]. - The marketing expenditures of these three platforms during the food delivery battle reached at least 30 billion yuan [2]. Market Dynamics - Despite the decline in absolute subsidy values, the volume of orders has remained relatively stable, indicating that companies still feel the need to offer some level of subsidies to maintain sales [3]. - Emerging coffee brands are also experiencing rapid growth, with companies like Mixue Ice City and Luckin Coffee reporting significant revenue increases of 39.3% and 47.1%, respectively, in the first half of the year [2]. Strategic Developments - Alibaba has launched the "Gao De Street Ranking," which is the first global ranking based on user behavior, along with a substantial distribution of coupons to reduce user costs [4]. - Meituan has announced the relaunch of its quality delivery service through its platform, indicating a shift in strategy amidst the changing competitive landscape [5].