19元一晚的老牌五星级酒店，羊毛党新思路

Core Insights - The trend among young consumers is shifting towards older, established five-star hotels due to their attractive pricing strategies and perceived value [1][17] - Despite the low prices, many young consumers are finding that the actual experience does not meet their expectations, leading to dissatisfaction with the quality of service and facilities [5][13] Pricing Strategies - Older five-star hotels have adopted a more affordable pricing strategy to attract younger customers, with some offering rates as low as 19 yuan per night after discounts [1][17] - The average room revenue for hotels in China has decreased by 8% year-on-year, with five-star hotels in popular tourist areas seeing price drops of 12% to 18% [17] Customer Experience - Many young consumers are encountering outdated facilities and poor service quality in older five-star hotels, leading to negative reviews and complaints on social media [8][12] - The expectation of luxury and comfort is often unmet, with guests reporting issues such as old furniture, malfunctioning appliances, and unclean conditions [5][6][18] Market Dynamics - The decline in occupancy rates and revenue for five-star hotels is prompting these establishments to implement aggressive discounting strategies to attract customers [17] - There is a growing preference among young consumers for newer, chain hotels that offer more reliable service and modern amenities, as opposed to older, non-chain hotels [13][18] Brand Perception - The five-star rating system in China is criticized for not being regularly updated, allowing older hotels to retain their ratings despite significant declines in quality [16] - Young consumers often have a natural trust in the five-star brand, leading them to overlook potential shortcomings in their experiences [14][16]