你喝的烈酒，可能是“霍格沃茨”同款

Core Insights - The journey of whiskey from Glasgow to Shanghai illustrates the complexities of international trade and market entry for foreign alcoholic beverages [1][2] - The case of two boxes of whiskey symbolizes the bridge built between Glasgow and Shanghai, facilitating trade and cultural exchange [3] Group 1: International Trade and Market Entry - The process of introducing foreign wines and spirits into the Chinese market requires extensive market cultivation, particularly challenging for small overseas enterprises [2] - The collaboration between Shanghai's cooperation office and the Hongqiao Import Commodity Exhibition and Trading Center (Hongqiao Pinhui) enabled the import of whiskey, showcasing a strategic approach to market entry [2][3] Group 2: Trade Events and Growth - The participation of Glasgow in the China International Import Expo (CIIE) led to significant interest and expansion, with the exhibition space growing from a wall to 150 square meters [3] - The success of the CIIE has attracted more overseas wine brands, such as Italian Wine Brands, to explore the Chinese market through Hongqiao Pinhui [4] Group 3: Coffee Trade and Market Dynamics - Hongqiao International Coffee Port has become a hub for coffee trade, with over 200 coffee-related enterprises contributing to an annual trade volume of 3 billion yuan [6] - The platform has shifted from passive order-taking to actively influencing flavor preferences, marking a significant change in the coffee market dynamics in China [6] Group 4: Future Prospects - The ongoing efforts to introduce foreign brands into the Chinese market are expected to continue, with a focus on minimizing trial and error costs [5] - The platform aims to achieve a transaction volume exceeding 30 billion yuan by 2024, reflecting the growing demand for international products in China [6]