2025世界酒业发展峰会举行 200余嘉宾共探中国白酒出海路径

Core Insights - The 2025 World Liquor Development Summit was held in Guiyang, China, focusing on how Chinese Baijiu can break into the global market and establish sustainable export pathways [1] Group 1: Summit Discussions - Over 200 industry leaders, experts, and representatives discussed key topics such as the transition from selling liquor to selling lifestyle, and the importance of capital, strategy, culture, education, marketing, logistics, and standards [5] - Wu Xiangdong, Chairman of Huazhi Liquor, shared insights on how Baijiu companies can build competitive advantages and value in the global market from the perspective of industrial capital and international layout [5] - Jiang Moma, Deputy General Manager of Guizhou Guotai Intelligent Liquor Group, presented on digital marketing, experiential scenarios, and brand ecosystem construction as part of Guotai Liquor's practices and new marketing strategies for Guizhou Baijiu [5] Group 2: Strategic Collaborations and Reports - A strategic cooperation agreement was signed between the Spanish Chamber of Commerce in Beijing and the Liquor Expo City, laying a solid foundation for further collaboration in the liquor industry [6] - The China Food and Animal Products Import and Export Chamber, in collaboration with the Guizhou Provincial Department of Commerce, released the "China Baijiu Going Global Report," marking a new phase of systematic and data-driven internationalization for Chinese Baijiu [6] - The report provides a comprehensive overview of global liquor consumption and trade trends, key overseas target markets, and strategic recommendations for liquor companies looking to expand internationally [6]