Core Insights - Jiangnan Buyi's total revenue for the fiscal year ending June 30, 2025, increased by approximately 4.6% to 5.548 billion yuan, driven by growth in online sales and expansion of offline stores [1] - The company's net profit rose by 6.0% to 899 million yuan, indicating that nearly 80% of revenue still comes from offline stores [1] - The overall gross margin remained at 65.6%, a slight decrease of 0.3 percentage points from the previous fiscal year, which contributed to a significant drop in stock price by 12.12% on September 9 [1] Revenue Breakdown - Online channel revenue grew by 18.3% to 1.201 billion yuan, marking a significant contribution to the overall revenue [1] - The JNBY brand, with over 30 years of history, accounted for 54.3% of total revenue, with a 2.3% increase [2] - Emerging brands, including POMMEl DE TERRE, JNBYHOME, onmygame, and B1OCK, generated 361 million yuan, a 107.4% increase, representing 6.5% of total revenue [3] Customer Engagement - Brand membership contributed over 80% of retail sales, with active member accounts exceeding 560,000 [3] - Members who spent over 5,000 yuan accounted for more than 60% of offline retail sales, totaling 4.86 billion yuan [3] Strategic Focus - The company aims to maintain its retail target of 10 billion yuan for the fiscal year 2026, focusing on domestic market growth despite current challenges [4] - The strategy includes dual-track development for emerging brands, emphasizing product strength and brand foundation while leveraging existing mature brands for growth [4] Store Network and Digitalization - As of June 30, 2025, the number of independent retail stores increased from 2,025 to 2,117, covering all provinces in mainland China and 10 other countries [5] - Both online and offline channels achieved positive growth, with online sales surpassing 20% of total revenue for the first time [5] - The company is reducing direct-operated stores while increasing distributor-operated stores, focusing on refined operations across different store types [6]
近八成营收来自线下，江南布衣暂无推即时零售计划丨服饰财报观察