楼市“金九银十”观察｜北京楼市“金九”开局：房企加码营销抢节点，五环外观望客户下决心买房

Core Viewpoint - The recent policy changes in Beijing's real estate market have led to a significant increase in sales activity, particularly in the outer districts, as developers prepare to capitalize on the "Golden September and Silver October" sales season [3][4][13]. Group 1: Market Response to Policy Changes - The new policy allows eligible families to purchase an unlimited number of properties outside the Fifth Ring Road, which has encouraged previously hesitant buyers to make purchases [3][4]. - Following the policy announcement on August 8, there has been a noticeable uptick in property visits and transactions, with new home registrations in Beijing showing a three-week consecutive increase [3][4]. - In August, new residential sales in Beijing reached 2,824 units, a month-on-month increase of 2.3%, while second-hand residential sales totaled 13,119 units, up 4.1% [4]. Group 2: Developer Strategies - Developers are actively launching new projects and marketing campaigns to take advantage of the favorable policy environment, with several companies holding promotional events and opening model homes [2][7]. - Companies like China State Construction and others have reported significant increases in sales volume, with some projects experiencing a doubling of transactions shortly after the policy was implemented [6][9]. - Adjustments to project plans and configurations are also being made to enhance appeal, such as increasing the number of residential units and optimizing layouts [8]. Group 3: Buyer Behavior and Preferences - There is a shift in buyer behavior, with many customers becoming more selective and focused on quality, particularly in terms of amenities like gardens and clubhouses [10][11]. - The demand for properties with high-quality features is evident, as developers are investing in upscale amenities to attract discerning buyers [11][12]. - The market is seeing a mix of buyers, including those looking for specific property types and those returning to the market after previous unsuccessful attempts [9][10].