This 1 Unlikely Stock Is Up 100% in the Past 6 Months. Should You Buy Shares Here?

Core Insights - The beauty industry is experiencing volatility, with major companies like Coty and Ulta Beauty facing challenges, while e.l.f. Beauty has shown significant growth [1][2] Company Overview - E.l.f. Beauty, based in California, offers a variety of affordable cosmetics and skincare products globally, with a market cap of $7.9 billion [4] Stock Performance - E.l.f. Beauty's stock price has doubled in the past six months, rebounding 176% from a 52-week low of $49.4, resulting in a 9.7% year-to-date gain [2][5] Sales and Growth - In Q1 FY2026, e.l.f. Beauty reported a 9% year-over-year increase in net sales to $353.7 million, driven by strong U.S. retail and e-commerce performance [7] E-commerce Contribution - E-commerce now represents approximately 20% of total sales for e.l.f. Beauty, with a growth rate of around 20% in the latest quarter, although this is a slowdown from the previous year's 50% growth [7] Valuation Concerns - Following its stock surge, e.l.f. Beauty is trading at 38 times forward earnings, significantly higher than the sector median of 17 times, indicating potential overvaluation [6]