掌慧科技出海聚能学院首发：2025移动游戏数据洞察

Core Insights - The live broadcast hosted by HuiiMedia focused on the growth of the global mobile gaming market by 2025, addressing challenges such as traffic saturation and rising acquisition costs [1] - Key industry figures discussed strategies for sustainable growth in a competitive landscape, emphasizing the importance of localization in global expansion [3][5] Group 1: Global Market Trends - The Chinese mobile gaming market is highly concentrated, with Tencent products dominating the top ten bestsellers in 2024, indicating an oligopolistic structure [3] - North America and Europe are projected to contribute nearly 60% of global mobile gaming revenue in 2024, making them critical markets for developers [3] Group 2: Game Genre Insights - Strategy games are expected to account for over 30% of the top 50 global games in 2025, highlighting their significance due to high monetization potential and long-term engagement [5] - Localization is crucial for success, as understanding local cultures can enhance user engagement and acceptance [5] Group 3: Target Demographics - The emergence of senior players in the U.S. mobile gaming market is identified as a new growth engine, with a focus on casual and puzzle games [7][9] - Effective marketing strategies should cater to the preferences of older demographics, emphasizing clarity and emotional resonance in advertising [9] Group 4: Industry Initiatives - HuiiMedia's "Overseas Empowerment Academy" aims to provide industry professionals with insights and foster community engagement through monthly sessions [11]