与300多家农商行合作卖产品，银行理财正争夺下沉市场客群

Core Viewpoint - Wealth management companies are increasingly collaborating with rural commercial banks to tap into the underserved market, enhancing their distribution channels and customer reach [1][2][3] Group 1: Collaboration Trends - Multiple wealth management companies, including Zhaoyin Wealth and Nongyin Wealth, have announced partnerships with rural commercial banks and credit cooperatives for product distribution [1][2] - As of mid-2025, 30 out of 32 wealth management companies have established distribution channels beyond their parent banks, with 569 institutions involved in selling wealth management products, an increase of 58 from the previous year [2][3] Group 2: Market Dynamics - The shift from self-operated wealth management to distribution is accelerating among small and medium-sized banks due to regulatory requirements, with self-operated wealth management's market share declining from 14.69% to 10.4% between mid-2024 and mid-2025 [5] - For instance, Changshu Bank reported a 155.69% year-on-year increase in its distribution wealth management scale, reaching 7.277 billion yuan, contributing to a significant rise in net commission income [5][6] Group 3: Customer Base and Product Offerings - Rural commercial banks are seen as key players in reaching grassroots customers, with a relatively low level of competition and significant potential for collaboration [3][4] - The average yield of distributed products from Zhejiang Ruifeng Bank is 3.22%, indicating a competitive offering in the market [6] Group 4: System Integration and Cost Efficiency - The integration of wealth management products into small and medium-sized banks requires system upgrades, which are not considered costly, facilitating partnerships with multiple wealth management companies [6]