华鑫证券给予东方明珠买入评级

Group 1 - Huaxin Securities issued a report on September 11, giving a "buy" rating to Oriental Pearl (600637.SH, latest price: 8.53 yuan) [1] - The rating is supported by several factors, including a comprehensive industry chain layout and the synergy of online and offline resources to create a full-channel traffic entry advantage [1] - The company benefits from a full-license operation advantage, which helps stabilize its main business against economic cycle fluctuations [1] - The strategy includes strengthening the core business internally while exploring new business model boundaries through investments externally [1] - As a state-owned cultural media group, Oriental Pearl is expected to unlock new growth engines in the AI era [1] Group 2 - Risks associated with new business explorations not meeting expectations, intellectual property infringement, and the operational performance of offline cultural tourism projects are highlighted [1] - Additional risks include the potential for program launches to underperform, talent attrition, and the application of new technologies not meeting expectations [1] - Macroeconomic fluctuations also pose a risk to the company's performance [1]