Bei Jing Shang Bao·2025-09-11 05:42Group 1 - The new Apple Watch is available for pre-order on Meituan's flash purchase platform, with consumers in Beijing able to reserve it at a national subsidy price [1] - This marks the first time national subsidies have been applied to Apple products through an instant retail platform, offering consumers a "30-minute national subsidy new product delivery" experience [3] - The national subsidy policy has expanded to instant retail platforms this year, significantly boosting digital consumption, with mobile phone sales on Meituan's platform increasing threefold and Apple store sales more than doubling since the subsidy implementation [3] Group 2 - As the instant retail platform becomes a key channel for purchasing digital products, the launch of Apple products this year features new highlights, including the first-time application of national subsidies [3] - Meituan's flash purchase has introduced a dedicated IP for the launch of consumer electronics, "Meituan Lightning New Products," providing preferential traffic and resource exposure to help brands gain additional business growth through "instant retail product launches" [3]