Sou Hu Cai Jing·2025-09-11 05:59Core Viewpoint - The number of insurance agents in China's five major listed life insurance companies has shown signs of stabilization, with a total of 1.3302 million agents as of mid-2025, down from 1.3852 million at the end of 2024, indicating a decrease of 55,000 agents or 3.97% [1][2] Group 1: Agent Numbers and Trends - As of mid-2025, the total number of agents for the five major life insurance companies is 1.3302 million, a decrease from 1.3852 million at the end of 2024 and 1.373 million in mid-2024 [3] - China Life remains the leader in individual insurance sales personnel with 592,000 agents, down from 629,000 a year earlier [3] - Ping An Life's agent count is stable at 340,000 compared to the previous year, but down 6.34% from the end of 2024 [3] - Taikang Life's agent count increased to 186,000, a year-on-year growth of 1.6% [4] Group 2: Reasons for Stabilization - The stabilization of agent numbers is attributed to strategic transformations focusing on quality over quantity, accelerated digital transformation, and optimization of team structure [4][5] - The new business value for Ping An Life's agents grew by 17.0% year-on-year, with per capita new business value increasing by 21.6% [4] - New business value for Xinhua Insurance's individual insurance channel reached 3.105 billion yuan, up 11.7% year-on-year, with per capita productivity increasing by 74% [4] Group 3: Future Outlook - The insurance agent workforce is expected to stabilize in total numbers while optimizing its structure, driven by aging population and increasing wealth management needs [5][6] - The industry is transitioning from scale expansion to quality enhancement, with a focus on high-quality, professional agents [5] - The demand for long-term protection products like health and pension insurance is anticipated to provide more business opportunities for agents [6]