Group 1 - The core viewpoint of the article highlights that Kaizhi Le International (02122) has significantly increased its stock price by 107.69% to HKD 0.243, with a trading volume of HKD 21.55 million, following its strategic move into the trading card game (TCG) market through a partnership with the globally recognized IP Pokémon [1] - The company has opened its first official Pokémon card dojo in Beijing, which aligns with its mission to create high-quality entertainment experiences [1] - The board believes that Pokémon, as one of the most influential IPs globally, fits well with the company's operational philosophy, indicating a strong potential for future collaboration [1] Group 2 - Industry data shows that the global TCG market is projected to exceed USD 12 billion in 2024, with the Chinese market experiencing a growth rate of over 40% for three consecutive years [1] - Card games are becoming increasingly popular among Generation Z consumers due to their strong social attributes, collectible value, and the trend towards esports [1] - The company aims to leverage its partnership with leading brands to enter the TCG market and is focused on building a comprehensive business chain that includes offline sales, experiential activities, and event operations [1]
凯知乐国际涨幅扩大逾110% 公司战略性布局TCG市场 首阶段与知名IP宝可梦达成合作