Core Insights - Burger King China is undergoing a significant transformation with a focus on local leadership and operational efficiency, aiming to enhance its market presence in first and second-tier cities [1][2] Group 1: Management and Strategy - The company has appointed four experienced executives to its core management team to drive local operations, including a new COO and CIO with extensive backgrounds in the restaurant industry [1] - Morgan Stanley is assisting RBI Group in finding new local franchise partners to strengthen its market position [1] Group 2: Expansion Plans - Burger King China plans to open 40-60 new stores while closing underperforming locations as part of its network optimization strategy [1][2] - The company aims to enhance its brand presence in key commercial areas of major cities [2] Group 3: Financial Performance - In the second quarter, Burger King China reported better-than-expected performance, achieving positive same-store sales growth after several quarters of decline [2] - Since acquiring full ownership of Burger King China, RBI Group has invested over $100 million to upgrade operations and strengthen the local leadership team [2]
汉堡王中国推进寻找本土合作伙伴,关闭运营不佳门店同步开新店