新生代家长对“天然、健康、功能化”的追求，催生出千亿婴童食品市场

Market Overview - The infant and child food market in China is projected to reach a scale of 3 trillion yuan by 2027, with the infant complementary food market estimated at 55.91 billion yuan and the children's food market at approximately 214 billion yuan in 2024 [1][3] - The compound annual growth rate (CAGR) for the infant complementary food market from 2019 to 2024 is 8.9%, expected to maintain a CAGR of 7.9% over the next five years [3][25] - The children's food market is anticipated to grow at an average annual rate of 14% from 2025 to 2027, with a market size projected to exceed 300 billion yuan by 2027 [3][25] Investment and Capital Influx - Major traditional snack brands such as Liangpinpuzi, Baicaowei, and Three Squirrels have launched child snack sub-brands to capitalize on the growing market [1][4] - Brands like Ying's Holdings and others have received multiple rounds of financing, indicating strong investor interest in the sector [4][25] Standardization and Regulation - There is currently a lack of unified standards for children's food, leading to discrepancies in product quality and safety [2][6] - Since 2019, 63 standards related to children's food have been published, with a significant number expected in 2024 [6][7] - The absence of mandatory standards has resulted in higher pricing for products labeled as "infant" or "children's," raising questions about their value [2][19] Quality Concerns and Production Models - The prevalence of outsourcing in production has raised concerns about quality control, with several brands facing scrutiny over product safety [22][24] - Reports of non-compliance in product testing have emerged, highlighting potential risks associated with the reliance on contract manufacturers [22][23] Consumer Behavior and Market Trends - Over 70% of millennial parents express a strong demand for "natural, healthy, and functional" products, often willing to pay a premium for items marketed as children's food [19][20] - The market is seeing a shift towards high-end, refined feeding habits, with increasing interest in organic and specialized products [26][28] Competitive Landscape - Domestic brands are gradually overtaking foreign brands in the infant complementary food market, with Ying's Holdings and others capturing significant market shares [5][25] - The competitive landscape is evolving, with a focus on product differentiation and meeting specific nutritional needs for children [27][28]