Restaurant Brands International(US:QSR) Sou Hu Cai Jing·2025-09-11 07:20Core Insights - Burger King China is undergoing a significant transformation in its 20th year in the Chinese market, with full ownership by Restaurant Brands International Inc. (RBI Group) announced in February [1] - The company has accelerated its localization efforts, appointing experienced local executives to strengthen its management team [2] Management and Performance - The new local management team has driven better-than-expected performance in Q2, ending several quarters of negative same-store sales growth and achieving positive growth for the first time [4] - The team has focused on enhancing operational efficiency, optimizing store networks, and launching innovative products tailored to local consumer preferences [4][6] Strategic Initiatives - Burger King China is implementing a "quality and efficiency" strategy to optimize its store network, planning to open 40-60 new stores while closing underperforming ones [6] - The company currently operates approximately 1,300 stores and serves nearly 150 million customers annually, with ongoing strategic adjustments aimed at improving store profitability and brand competitiveness [8] Partnerships and Future Outlook - RBI Group emphasizes a franchise-based business model, collaborating with experienced local operators to enhance growth potential in China [8] - Looking ahead to 2025, which marks the 20th anniversary of Burger King in China, the company sees significant long-term growth potential driven by strong local partnerships and increasing demand for dining out and delivery services [10]