Zhuangyuan Pasture(SZ:002910) Xin Lang Cai Jing·2025-09-11 07:24Core Viewpoint - The company, Lanzhou Zhuangyuan Pasture Co., Ltd., is actively expanding its market presence through innovative marketing strategies and product diversification, particularly in the dairy and pet food sectors, despite facing challenges in the traditional dairy industry [2][3]. Company Overview - Lanzhou Zhuangyuan Pasture Co., Ltd. primarily engages in the production, processing, and sales of dairy products and dairy beverages, with a product range that includes pasteurized milk, sterilized milk, and fermented milk [2][8]. - The company is a state-owned enterprise controlled by the Gansu Provincial Government's State-owned Assets Supervision and Administration Commission [4]. Financial Performance - For the first half of 2025, the company reported a revenue of 420 million yuan, a year-on-year decrease of 1.31%, while the net profit attributable to shareholders was a loss of 27.67 million yuan, an increase of 68.50% compared to the previous year [9]. - The company's market share in Gansu and Qinghai has reached 20%, establishing it as a leading player in the dairy product sector in these regions [3]. Marketing Strategies - The company has implemented a series of integrated marketing strategies, including leveraging tourism routes and online platforms to promote new products and enhance brand visibility [2]. - The launch of the pet food brand "Safiyy," featuring unique "milk beef" as a core ingredient, marks the company's entry into the pet food market, capitalizing on emerging opportunities [3]. Shareholder Information - As of June 30, 2025, the number of shareholders decreased by 17.22% to 20,800, while the average circulating shares per person increased by 20.81% to 8,237 shares [9]. - The company has distributed a total of 64.69 million yuan in dividends since its A-share listing, with 12.20 million yuan distributed over the past three years [10].