Shopify(US:SHOP) 3 6 Ke·2025-09-11 07:31Core Insights - Global business is entering a new phase characterized by "high difficulty and high returns," with clear structural opportunities emerging in independent channels and AI-driven operational transformations [1][3] - The upcoming Shopify Commerce NEXT 2025 event aims to provide strategies for sustainable and differentiated growth for brands going global [1][2] Group 1: Event Overview - Shopify Commerce NEXT 2025 will take place on September 19, featuring limited seating and opportunities to engage with global e-commerce experts and Shopify product specialists [1][2] - The event will focus on practical strategies and resource sharing to accelerate the globalization of Chinese brands, with participation from Shopify's Asia-Pacific leadership and industry experts [2][4] Group 2: New Growth Logic - The independent site model, represented by Shopify, has become a core infrastructure for brands going global, yet many cross-border merchants face challenges such as fragmented business processes and high marketing costs [3][4] - The event will address these challenges by providing a comprehensive view of the industry and focusing on practical operations and resource integration [3][4] Group 3: Key Highlights of the Event - The event will feature three main discussion segments: Shopify's global strategy, practical experiences from leading merchants, and solutions to key operational challenges for independent sites [4][16] - Participants will gain insights into Shopify's global strategy, AI applications, and innovative global case studies to capture new e-commerce trends [4][22] Group 4: AI and Technology Integration - The event will showcase immersive demonstrations of AI products, allowing participants to experience tools that enhance operational efficiency across the entire business process [22][23] - Shopify's AI solutions, such as Sidekick Analysis and Sidekick Theme Editing, aim to streamline decision-making and improve user experience without requiring technical expertise [23][25] Group 5: Ecosystem Collaboration - The event emphasizes the importance of integrating technology, channels, and services to support sustainable global expansion for Chinese brands [28][30] - Attendees will have opportunities for direct interaction with certified experts and partners, receiving tailored support for SEO diagnostics and site performance evaluations [28][30]