Zhong Guo Jing Ying Bao·2025-09-11 07:49Core Insights - Alibaba's Gaode Map launched the world's first user behavior-based "Gaode Street Ranking" to enhance offline service credit systems, attracting over 40 million users on its first day, surpassing Dazhong Dianping [2] - The ranking system aims to address the challenges of traditional evaluation methods in the food and service industry, which often suffer from authenticity issues and incentivize businesses to engage in unfair practices [3][4] Group 1: Innovation in Evaluation Mechanism - The "Gaode Street Ranking" shifts from subjective scoring to objective user behavior data, leveraging Gaode's vast navigation data to ensure credibility and real-time insights [4][5] - The introduction of a credit system, integrating Zhima Credit, enhances the reliability of evaluations by weighting user ratings based on their credit levels [4][5] Group 2: Support for Small and Medium Enterprises - Gaode initiated the "Smoke Fire Good Store Support Plan," allocating over 1 billion yuan in subsidies to drive foot traffic to offline dining and service sectors, aiming to bring in 10 million customers daily [6] - The ranking system provides a fair exposure opportunity for small businesses, allowing them to gain visibility without relying on paid traffic, thus breaking the cycle of "buying traffic" [6][7] Group 3: Platform's Evolving Role - The launch of the ranking signifies a shift in platform roles from mere traffic distributors to ecosystem builders, focusing on sustainable consumption and mutual benefits for merchants and consumers [8] - Experts emphasize the need for regulatory measures to manage commercial traffic and prevent market distortions caused by traffic purchasing mechanisms [9][10] Group 4: Addressing Consumer Needs - The platform's approach aims to uncover and meet diverse consumer demands, particularly in the long-tail market, by providing accurate supply-demand information [10] - The initiative aligns with national efforts to boost consumption and create new growth points in service consumption, highlighting the importance of technology in driving consumer engagement [9][10]