为期3个月，剑指“黑公关”“黑嘴”！国家出手整治汽车网络乱象

Core Viewpoint - The Chinese government has initiated a three-month special action to rectify online chaos in the automotive industry, focusing on illegal profit-making, exaggerated and false advertising, and malicious defamation, aiming to create a fair competition environment and protect consumer rights [2][3][4]. Group 1: Special Action Details - The special action is a collaborative effort involving six government departments, including the Ministry of Industry and Information Technology and the Central Internet Information Office, marking the first targeted initiative against online chaos in the automotive sector [2][4]. - The action aims to enhance the effectiveness of addressing online chaos related to automotive companies and to promote standardized marketing practices [2][3]. - Key issues to be addressed include illegal profit-making, exaggerated and false advertising, and malicious defamation [3][4]. Group 2: Industry Response - Industry experts and company leaders have expressed strong support for the initiative, emphasizing its importance in regulating market competition and protecting consumer rights [2][4][8]. - Various automotive companies, including BYD and NIO, have publicly supported the action, highlighting the need for a healthy competitive environment and the importance of maintaining consumer trust [8][9]. - The initiative is seen as a crucial opportunity for the industry to attract more capital and talent, fostering technological innovation and sustainable growth [6][7]. Group 3: Historical Context and Previous Actions - The automotive industry has faced ongoing issues with online chaos, with previous government actions addressing similar problems, including the exposure of accounts spreading false information [4][5]. - In 2023, several automotive companies took legal action against negative online comments and established legal departments on social media to combat malicious defamation [4][5]. - The current action builds on earlier initiatives aimed at improving the online business environment and curbing malicious activities in the automotive sector [5][6]. Group 4: Future Implications - The special action is expected to facilitate a transition from chaotic competition to a more innovative market environment, requiring collaboration among companies, third-party entities, and regulatory bodies [7][9]. - The initiative is part of a broader strategy to ensure the high-quality development of the new energy vehicle industry, which has seen significant growth in production and market share [6][7]. - The government aims to establish a long-term, systematic approach to industry governance, focusing on improving institutional mechanisms and optimizing the industrial ecosystem [9].