身家660亿董事长“不卖了”，是认怂了吗？|| 深度

Core Viewpoint - The chairman of Tonghuashun, Yi Zheng, announced a stock reduction plan but quickly retracted it, leading to market speculation about the company's intentions and the potential manipulation of stock prices [2][6][11]. Group 1: Stock Reduction Announcement - On September 6, Tonghuashun announced a plan to reduce shares worth nearly 500 million yuan, with Yi Zheng's personal share reduction amounting to 247 million yuan [2][5]. - The reasons given for the reduction included the completion of a "phase of shareholding increase" and "letting market participants have opportunities," which were met with skepticism [2][9]. - Following the announcement, the stock price dropped over 6% intraday on September 8, resulting in a market value loss of nearly 10 billion yuan [6]. Group 2: Market Reaction and Withdrawal - Yi Zheng announced the termination of the share reduction plan on September 9, stating that no shares were sold during the period [6][11]. - The stock price rebounded by 4.56% on September 11 after the announcement of the withdrawal, indicating a quick recovery in investor sentiment [6][11]. - This incident raised questions about whether Yi Zheng's actions were genuine or merely a tactic to test market reactions [6][11]. Group 3: Historical Context of Share Reductions - Tonghuashun has a history of announcing share reductions that are either symbolic or not executed at all, with previous announcements in 2019 and 2021 showing similar patterns [11][12]. - The company has often used these announcements to create market volatility, leading to speculation about potential price manipulation [12]. Group 4: Company Performance and Valuation - Tonghuashun's stock price surged by 238% since the "924 market" last year, reaching a historical high of 426.88 yuan per share [9][15]. - Despite the high stock price, the company's financial performance shows a disconnect, with a revenue of 1.779 billion yuan and a net profit of 501 million yuan in the first half of the year, which is not commensurate with its market valuation [15][16]. - The company's static PE ratio exceeds 100, indicating a high valuation compared to its peers, which raises concerns about sustainability without solid performance backing [15][16]. Group 5: Competitive Landscape - In the financial information service sector, Tonghuashun is often compared to competitors like Dongfang Caifu and Dazhihui, with the former currently leading in market share and profitability [17]. - Dongfang Caifu's acquisition of a securities license has allowed it to evolve from an information platform to an internet brokerage, creating a closed-loop business model that Tonghuashun has yet to achieve [17]. - The emergence of Dazhihui as a strong competitor, especially after its merger with Xiangcai Securities, poses a significant threat to Tonghuashun's market position [18].