3 6 Ke·2025-09-11 08:40Core Insights - The main challenge for Meituan is not the aggressive competition from Alibaba and Douyin, but rather its ability to break path dependence and find its position in the new round of "platform migration" [1][15][16] Group 1: Competitive Landscape - Alibaba's launch of the "Gaode Street Ranking" aims to establish a new credit system for offline services, posing a significant threat to Meituan's core business [1][9] - The competition in the flash purchase market has intensified, with major players like JD and Taobao aggressively advertising, impacting Meituan's market position [2][3] - Meituan's net profit has decreased by 89% year-on-year, despite record user transaction frequency and peak order volumes in instant retail [3][4] Group 2: Business Performance - Meituan's in-store business saw over 40% year-on-year growth in order volume during Q2 2025, indicating a potential area for recovery despite challenges in the flash purchase sector [3][4] - The in-store and travel business contributed significantly to Meituan's operating profit, with a reported operating profit of 141 billion yuan, which is 2.27 times that of its takeaway business [3][4] Group 3: Strategic Challenges - The introduction of the "Gaode Street Ranking" could undermine Meituan's existing business model, particularly its in-store services, which are crucial for profitability [4][10] - Meituan faces a dilemma of either defending its current business or innovating to adapt to new market dynamics, as highlighted by the concept of the "in incumbents' dilemma" [12][13][15] - The need for Meituan to evolve and potentially create a new growth narrative is emphasized, as the existing business model may not suffice in the face of emerging competition [15][17]