Core Viewpoint - Mercedes-Benz emphasizes the importance of deepening its roots in China and adopting a "more Chinese" approach as a strategic choice to navigate the global automotive industry's transformation [1][2] Group 1: Localization and Innovation - Mercedes-Benz has committed to long-term investment in technology and innovation, integrating cost advantages from the Chinese supply chain into its R&D system [1] - China is not only a key market for Mercedes-Benz but also a crucial base for global R&D and innovation, with significant local initiatives such as the establishment of Beijing Benz and the expansion of R&D centers in Beijing and Shanghai [1] - The company aims to develop innovative products and technologies in collaboration with Chinese partners, catering to local customer needs while also benefiting global markets [1] Group 2: Customer-Centric Approach - Chinese customers are open-minded and eager to try new technologies, which drives Mercedes-Benz's innovation, particularly in digital experiences and smart cockpit features [1] - The new electric GLC SUV, launched at the Munich Auto Show, will feature tailored driving assistance and digital experiences specifically designed for Chinese customers [1] Group 3: Balancing Long-term and Short-term Strategies - Mercedes-Benz maintains a long-term strategy while being cautious in short-term decision-making to avoid resource waste and protect brand value [2] - The next three years are expected to be a period of intensive new product launches for Mercedes-Benz globally, reflecting its commitment to innovation [2] - The company recognizes the value of Chinese talent and innovation, which has significantly contributed to its development and future direction [2]
专访丨“更中国化”，在产业变革中把握主动——访梅赛德斯-奔驰集团董事会主席康林松