Group 1 - The core viewpoint highlights the integration of traditional craftsmanship with popular IPs in the toy industry, showcasing a variety of cultural and creative products at the 2025 China International Fair for Trade in Services [1] - The Chaoyang District is focusing on the evolving preferences of young consumers, promoting a shift from product-driven consumption to a model that emphasizes service, experience, and technology [1][2] - The establishment of immersive experience spaces and themed consumption scenarios is driving the deep integration of trendy toys and cultural tourism, with significant attractions like the "Bubble Mart City Park" [2] Group 2 - Chaoyang District is leveraging the advantages of leading toy companies to promote healthy development in the toy industry, focusing on key areas such as design, IP incubation, and brand operation [3] - The district is actively organizing events for the launch and exhibition of IP brands in popular youth gathering places, aiming to create a distinctive cultural consumption landmark [3] - A public service system for the toy industry is being established to enhance IP incubation, evaluation, and protection, while also promoting healthy development in the copyright trading market [3] Group 3 - Chaoyang District is optimizing its "1+7" industrial policy system to support new economies and consumption, including specific measures for cultural consumption products and international company headquarters [4] - The district is implementing policies to protect intellectual property rights and support companies like Bubble Mart in their international expansion efforts [4] - Talent development in the toy industry is being encouraged through partnerships between schools and enterprises, aiming to establish a comprehensive service system for talent cultivation [4] Group 4 - Future plans for Chaoyang District include deepening the industrial layout around the core aspects of the toy industry, aiming to strengthen the toy industry cluster and foster new economic growth points [5] - The district aims to create a new urban cultural landmark that integrates emotional connection, cultural identity, social sharing, and tourism attraction through a combination of IP development, technological innovation, and cultural empowerment [5] - The goal is to enhance the city's image and quality by integrating the toy industry into urban development, thereby creating a cultural brand for the city [5]
潮玩“扎堆”亮相服贸会 朝阳全方位护航潮玩产业发展
Sou Hu Cai Jing·2025-09-11 08:57