Group 1 - UBS reports that Alibaba's Gaode Map has launched the "Gaode Street Ranking" feature, utilizing AI to rank local businesses based on user behavior metrics such as navigation visits and repurchase rates [1] - The ranking system integrates user data from Alipay to enhance accuracy and is initially covering over 300 cities, providing recommendations for 1.6 million local merchants [1] - Gaode is investing 1 billion RMB in platform subsidies to encourage user participation, which is expected to generate an additional 10 million user visits daily for local merchants [1] Group 2 - The upgrade of Gaode reflects Alibaba's ambition in local life services, contrasting with Meituan's focus on local search [2] - Gaode currently has 170 million daily active users, processing over 120 million searches and 13 million local merchant navigations daily, while Dazhong Dianping has 33 million daily active users [2] - The expansion of Ele.me's merchant base is expected to accelerate, leveraging Gaode's location-based services to better target small and medium-sized merchants, particularly in lower-tier cities [2] Group 3 - The upgrade indicates a dynamic competitive landscape in local life services, with a shift from food delivery to in-store services [3] - The focus for the fourth quarter is expected to shift towards non-food instant retail and in-store services, especially during the Golden Week [3] - UBS remains optimistic about Alibaba's long-term value release potential, while maintaining confidence in Meituan's competitive position [3]
瑞银:阿里巴巴-W推出“高德扫街榜” 若成功落实料带来更多变现机会