DEEJ(SZ:000423) Huan Qiu Wang·2025-09-11 08:58Group 1 - The 2025 Dong'e Ejiao All-Ecological Partner Conference was held in Alxa League, Inner Mongolia, focusing on desertification control through collaborative efforts [1] - Industry experts and representatives participated in a public welfare activity aimed at building a modern ecological sand industry demonstration base, emphasizing the importance of ecological restoration [1] Group 2 - Dong'e Ejiao's "Zhuangben" brand has formed an innovative partnership with Alipay to launch a "Tap to Interact" digital experience, merging digital marketing with ecological protection [3] - This collaboration utilizes lightweight and convenient NFC technology to enhance user engagement in offline scenarios, creating new pathways for interaction in the health sector [3] - The innovative format combines light interaction with an AR digital museum, effectively communicating the growth and cultural background of traditional Chinese medicinal materials in an immersive and engaging manner [3] - Dong'e Ejiao plans to expand this innovative model to a broader product line and user base, aiming to increase consumer awareness and participation in ecological protection through digital means [3]