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2025服贸会|食品工业寻自主创新路径 “中国国际糖果季”首钢园区启幕
Bei Jing Shang Bao·2025-09-11 09:03

Core Insights - The "China International Candy Season" is a significant event under the framework of the 2025 China International Service Trade Fair, highlighting the integration of cultural and creative industries with the food sector [1] - The event features immersive experiences and various functional zones, including non-heritage workshops and brand exhibition areas, aimed at enhancing consumer engagement and brand visibility [1] - Strategic partnerships were formed between China Wealth Media Group, China Food Industry Association, and Shougang Group to promote industry research, brand communication, and cultural dissemination [1] Industry Development - The release of the report "Transformation and Expansion Codes of the Candy Industry" emphasizes the strategic importance of the "China International Candy Season" in driving the upgrade of Beijing's cultural and creative industries [1] - The event is positioned as a key engine for innovation in service trade and the development of the food industry, indicating a shift towards high-quality development and self-innovation [1] - The "China International Candy Season" will continue until November 16, showcasing ongoing efforts to integrate culture, technology, and consumption within the food industry [1]