五粮液亮相第十四届贵州酒博会

Core Viewpoint - The 14th China (Guizhou) International Wine Expo emphasizes global cooperation and cultural exchange in the wine industry, showcasing over 20,000 wine products from more than 1,000 exhibitors across 40 countries and regions, with Wuliangye as a prominent representative of Chinese liquor [1][3]. Group 1 - The theme of the expo is "Gather Global Fine Wines, Promote Open Cooperation," highlighting the importance of cultural exchange and collaboration in the wine industry [3]. - Wuliangye's participation showcases its commitment to enhancing brand recognition and emotional connection through innovative interactions, aiming to promote the global appreciation of fine wines [3][4]. - Wuliangye's General Manager, Hua Tao, emphasized the need for innovation in the industry, advocating for breaking boundaries through marketing, product development, and experiential engagement to connect with younger consumers [3][4]. Group 2 - The Wuliangye brand exhibition hall features a design that reflects its historical heritage and international achievements, showcasing various product lines that attract diverse audiences [4]. - New product launches, such as the 29° Wuliangye "First Love," have gained significant attention due to their appealing design and targeted market positioning, indicating a successful strategy to engage younger demographics [4]. - Interactive experiences at the expo, such as the "Youth Message Collection Station," aim to immerse visitors in Wuliangye's youthful branding initiatives, further demonstrating the company's innovative approach to new consumer trends [4].