为什么恩施大峡谷的VIP“优速通”，33天就凉了

Core Viewpoint - The VIP "Fast Pass" service at Enshi Grand Canyon was discontinued after just 33 days due to public backlash, highlighting the mismatch between natural scenic areas and theme parks' business models [1][2]. Group 1: Service Comparison - The concept of "Fast Pass" is not new, originating from Disney's FastPass system in 1999, which was initially free and aimed at reducing wait times [5][10]. - Theme parks like Disney and Universal have successfully monetized this concept through dynamic pricing and enhanced customer experience, making it a significant revenue driver [9][10]. - Enshi Grand Canyon's attempt to implement a similar service failed because it did not address the fundamental issues of overcrowding and service quality [11][14]. Group 2: Customer Experience - The pricing for Enshi's VIP service was perceived as excessive, with adults paying 680 yuan, which included a 370 yuan entrance fee, leading to dissatisfaction among visitors [13][14]. - The lack of physical separation between VIP and regular lines contributed to feelings of unfairness among regular visitors, undermining the service's intended purpose [14][16]. - Successful models in the industry focus on enhancing the overall visitor experience rather than just offering paid fast-track options [17][19]. Group 3: Business Model Insights - The core issue for Enshi Grand Canyon lies in its inadequate basic services and chaotic traffic management, which should have been resolved before introducing a paid service [15][16]. - The article emphasizes that any additional services must be built on a foundation of satisfactory basic services to be accepted by consumers [16][19]. - The long-term success of such services relies on genuine customer engagement and experience rather than merely monetizing access [19].