日照两个案例入选2025年全国农村电商高质量发展典型案例

Core Viewpoint - The recent 2025 National Rural E-commerce High-Quality Development Exchange Event highlighted successful cases in rural e-commerce, with two cases from Rizhao City recognized, showcasing the city's efforts in promoting digital circulation and e-commerce leadership in rural areas [1]. Group 1: Development Initiatives - Rizhao City has adopted a development philosophy of "using live streaming to drive e-commerce and e-commerce to support the real economy," leading to significant growth in rural e-commerce [4]. - From January to July, the rural online retail sales in Rizhao reached 840 million yuan, representing a year-on-year increase of 10.5%, which is 0.6 percentage points higher than the provincial average [4]. - The city has implemented policies such as the "Rizhao City Rural E-commerce High-Quality Development Three-Year Action Plan (2025-2027)" to guide industry development and enhance rural consumption [4]. Group 2: Infrastructure and Logistics - The city is working on improving the rural e-commerce infrastructure by implementing a three-tier delivery model consisting of "e-commerce public service centers + logistics distribution centers + town and village service points" [4]. - In Juxian County, a national-level e-commerce demonstration county, two automated sorting devices have been installed at the public logistics distribution center, integrating multiple courier services to reduce delivery times by approximately 30% [4]. Group 3: Promotional Activities - The "2025 Double Product Online Shopping Festival" in Rizhao led to a year-on-year increase of 11.9% in online retail sales, ranking third in the province [5]. - Various promotional activities, including the "Rizhao E-commerce Consumption Festival" and resource matching events, were conducted to enhance consumer engagement [5]. Group 4: Talent Development - The city has organized 17 training sessions under the "Rural Talent Program" to cultivate e-commerce talent, training a total of 1,400 individuals to support the growth of the e-commerce sector [5].