“金九银十”临近，车市备战“黄金档”

Core Insights - The traditional sales peak in China's automotive market, known as "Golden September and Silver October," is characterized by innovative promotional strategies beyond mere price cuts [2][3] - Automakers are leveraging government policies to enhance sales, with trade-in incentives becoming a key marketing strategy [3][4] - The introduction of new models prior to the sales peak is aimed at attracting consumers and boosting sales [7] Policy Support - The automotive industry is heavily reliant on government support due to limited profit margins, with trade-in subsidies being a significant promotional tool [3] - As of May 31, 2025, over 4.12 million applications for vehicle trade-in subsidies have been submitted, indicating strong consumer interest [3] - The Ministry of Commerce plans to introduce measures to stimulate service consumption, further supporting the automotive sector [3] Local Initiatives - Various local governments are implementing consumption policies, such as issuing vouchers to promote automotive purchases [4] - Sales personnel are actively promoting trade-in subsidies and local consumption vouchers to enhance consumer appeal [4] Inventory Management - Automakers are increasing their inventory of ready-to-sell vehicles to meet the demand during the sales peak [7] - The strategy includes preparing common configuration models to attract consumers who prefer immediate delivery [7][8] Sales Strategies - The "one-price" sales model is becoming prevalent, simplifying the purchasing process and enhancing consumer trust [10] - This model reduces price competition among dealers, shifting the focus to service quality and customer experience [10] - Many manufacturers are introducing "limited-time offers" during new car launches to stimulate sales [11]