超70%的居民使用物联网设备，但物联网的"存在感"却越来越低

Core Insights - The European Union (EU) has reported that 70.9% of its population uses smart IoT devices, indicating a high penetration rate of IoT in daily life, which supports new consumption patterns, especially in smart consumption [1][2] - The survey highlights that the Netherlands has the highest usage rate of smart IoT devices at 94.8%, followed by Ireland at 90.6% and Denmark at 87%, while Poland, Bulgaria, and Romania have the lowest rates [2] - Smart TVs are the most commonly used IoT devices, with 57.9% of respondents indicating usage, followed by wearable devices at 29.9% and gaming consoles at 19.5% [4] Usage Barriers - Among those not using smart IoT devices, 41% believe there is no necessity for them, while 9% cite cost as a barrier, and 6% feel they lack the skills to use such devices [6] - Despite the lack of systematic research in domestic markets, the penetration of IoT products in China is expected to rise, with significant sales figures reported for smart TVs and air conditioners [6][7] Industry Trends - Major manufacturers are increasingly focusing on the consumer IoT sector, with companies like Midea and Xiaomi reporting substantial revenue from smart home products [7] - The Chinese government is promoting smart consumption as part of macroeconomic policies, emphasizing the integration of AI and IoT technologies in consumer products [8][9] IoT's Role in Smart Consumption - IoT is deemed a necessary condition for smart consumption, as it underpins various smart products and services, facilitating their functionality [9][10] - The perception of IoT's "presence" is diminishing as it becomes a foundational technology in smart society, with its value becoming more apparent over time [10][12] Future Outlook - The development of AIoT is expected to enhance the application of IoT across various sectors, providing extensive scenarios for AI deployment [11] - The industry is transitioning from a hype phase to a mature development stage, focusing on solving real-world problems rather than chasing conceptual trends [11][12]