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按使用场景体现产品价值,魏牌高山7预售价28.98万元
Zhong Guo Qi Che Bao Wang·2025-09-11 10:38

Core Viewpoint - The article highlights the launch of the WEY brand's Gaoshan 7 MPV, emphasizing its innovative design, user-centric features, and commitment to safety, positioning it as a transformative product in the family travel market amidst a competitive automotive industry [3][15][22]. Product Strength: Multi-dimensional Innovation - Gaoshan 7 is designed as a mid-to-large MPV with a minimum turning radius, addressing common parking challenges for families in urban settings [7]. - The vehicle boasts a length of 5050mm and a wheelbase of 3085mm, achieving a high space utilization rate of 61.1%, making it suitable for both daily commutes and long trips [7][11]. - It features advanced intelligent driving technology, including standard laser radar and the Coffee Pilot Ultra driver assistance system, enhancing parking ease with a 96% success rate in parking space recognition [7][11]. Performance and Safety - Gaoshan 7 is equipped with intelligent four-wheel drive and can accelerate from 0 to 100 km/h in just 5.7 seconds, ensuring robust performance across various road conditions [11][14]. - The vehicle's body structure includes high-strength steel making up 81.96% of its composition, ensuring safety for all passengers [14]. - It is the first MPV to achieve dual certifications for "zero formaldehyde" and "C-GCAP five-star," showcasing its commitment to passenger health and safety [14]. Market Positioning and Brand Philosophy - WEY aims to make luxury MPVs accessible to the average consumer, with Gaoshan 7 priced under 300,000 yuan, reflecting a long-term commitment to quality and user satisfaction [22]. - The brand emphasizes a user-centric approach, focusing on five core dimensions: flexibility, space, intelligence, performance, and safety, to meet family travel needs [15][22]. - The company has seen significant sales success, with Gaoshan 7 contributing to a trend of increasing monthly sales, indicating strong market trust and brand loyalty [26]. Communication and Trust Building - The launch event featured a unique format where the CEO engaged directly with media and users, promoting transparency and trust in the brand's promises [18]. - This approach contrasts with industry trends of exaggerated marketing, positioning WEY as a brand that prioritizes genuine user interaction and product integrity [18]. Conclusion - The introduction of Gaoshan 7 is not just a new vehicle but a strategic move for WEY to redefine family travel experiences in the automotive market, aiming to lead the domestic luxury MPV segment [26].