Core Viewpoint - The entertainment guilds are undergoing a significant regulatory overhaul, particularly focusing on the prohibition of underage broadcasting on live streaming platforms, with Douyin leading the charge in clearing out non-compliant guilds [1][2][3]. Group 1: Regulatory Actions - On September 10, Douyin announced the expulsion of 11 guilds involved in underage broadcasting violations, marking a part of a broader initiative that has seen nearly 200 guilds removed in the past three months [1][7]. - Douyin's recent governance actions include a strict ban on any minors participating in live broadcasts and a prohibition on providing agency services to minors, as outlined in their September 2 notification [3][4]. - The platform has implemented severe penalties for guilds that fail to comply, including the forfeiture of earnings and fivefold fines on related revenues [5][6]. Group 2: Industry Impact - The intensified regulatory scrutiny has prompted guilds to reassess their operational strategies, as the industry shifts towards compliance and sustainable practices [9][10]. - Guilds are now facing a survival test, as the pressure to adhere to new regulations increases, with many large-scale guilds also being penalized for violations [11][12]. - The entertainment live streaming industry is evolving, with new content and operational models emerging, necessitating guilds to adapt quickly to avoid regulatory pitfalls [12][14]. Group 3: Compliance and Future Outlook - Compliance is becoming a critical factor for the survival and growth of guilds, as the old operational models that relied on risky practices are no longer viable [12][14]. - Guilds are encouraged to integrate compliance into every aspect of their operations, from recruitment and training of hosts to content planning and monetization strategies [14]. - The industry is moving away from rapid, unregulated growth towards a more refined operational phase, where those prioritizing compliance will likely thrive [14].
抖音直播重拳整治,3个月清退近200家违规公会
3 6 Ke·2025-09-11 11:30