“西北酒王”失速！金徽酒省内市场罕见下滑

Core Viewpoint - The performance of Jinhui Liquor, known as the "King of Northwest Liquor," has significantly declined in its core market, making it difficult for the company to achieve its annual performance targets [1]. Financial Performance - In the first half of 2025, Jinhui Liquor reported revenue of 1.759 billion yuan, a year-on-year increase of 0.31%, and a net profit attributable to shareholders of 298 million yuan, up 1.12%, marking the end of several years of double-digit growth [1]. - The company's revenue in its home market of Gansu province fell to 1.334 billion yuan, a rare decline of 1.11% year-on-year [1]. Market Analysis - In the first quarter, the domestic business of Jinhui Liquor still showed growth with revenue of 857 million yuan, up 1.05%, but this was significantly lower than the 9.48% growth in the external market [2]. - In the second quarter, domestic market revenue dropped to 476 million yuan, a year-on-year decrease of 4.77%, leading to an overall revenue decline of 4.02% to 651 million yuan [2]. Product Segmentation - Jinhui Liquor's products are categorized into three price ranges, with the high-end products (above 300 yuan) generating revenue of 380 million yuan, a year-on-year increase of 21.6% [2][3]. - The mid-range products (100-300 yuan) saw revenue of 969 million yuan, an increase of 8.93%, while low-end products (below 100 yuan) experienced a significant decline of 29.78%, with revenue of 366 million yuan [3]. Industry Context - The overall white liquor industry is facing challenges, with a 5.8% year-on-year decline in production among large-scale enterprises, indicating a deep adjustment period characterized by policy changes, consumption structure transformation, and intense competition [3]. - Jinhui Liquor has set its revenue target for the year at 3.28 billion yuan (an 8.57% increase) and a net profit target of 408 million yuan (a 5.15% increase), requiring over 1.521 billion yuan in revenue in the second half of the year to meet these goals [4].