MySize Inc. Expands Naiz Fit Platform with Acquisition of ShoeSize.Me, Adding AI-Powered Footwear Sizing to Its Fashion Tech Roll-Up Strategy

Core Insights - MySize, Inc. has acquired ShoeSize.Me, a European SaaS company specializing in AI-powered footwear sizing solutions, to enhance its B2B and technology portfolio [1][2][3] Group 1: Acquisition Details - The acquisition is structured primarily as a share deal, with MySize issuing 241,093 shares and a cash payment of $150,000 to the sellers of ShoeSize.Me [5] - ShoeSize.Me serves over 20 fashion retailers, including key clients like Alshaya Group, and is projected to exceed €0.5 million in SaaS revenues in 2025 [2][3] Group 2: Strategic Implications - This acquisition aligns with MySize's strategy to consolidate its position in the fashion tech industry by integrating ShoeSize.Me under the Naiz Fit umbrella, creating a unified platform for sizing and fit solutions across apparel and footwear [2][3][4] - The combined data assets from ShoeSize.Me, which include analysis of over 92 million consumer shopping experiences and 1.2 million shoe models, will enhance MySize's data strategy and product innovation capabilities [3][4] Group 3: Market Positioning - MySize aims to redefine consumer fit experiences and help retailers reduce returns and improve margins through the integration of ShoeSize.Me's technology [4] - The acquisition is part of MySize's broader strategy to identify and acquire synergistic businesses that strengthen its SaaS portfolio and data assets, positioning the company as a key technology consolidator in the fashion e-commerce sector [4]