Core Viewpoint - Starbucks is in the final negotiation stage for the sale of its China business, with private equity firms as the main candidates, aiming to retain a 30% stake for operational influence while selling 70% to multiple buyers [1][2]. Group 1: Sale Process and Candidates - The final candidates for the sale of Starbucks' China business include Boyu Capital, Carlyle Group, EQT, Sequoia China, and Primavera Capital, with the deal expected to be finalized by the end of October [1]. - Unlike previous rumors of involvement from corporate venture capital (CVC) firms like Tencent and JD.com, the final candidates are all private equity (PE) firms, which typically focus on enhancing operational efficiency and financial returns [1][2]. Group 2: Strategic Implications - Starbucks CEO Brian Niccol has indicated a desire to retain a significant equity stake, with plans to keep 30% of the shares, allowing for operational control while distributing the remaining 70% among several buyers [1][2]. - This structure enables Starbucks to maintain influence over its China operations and provides flexibility for future equity adjustments, such as potential buybacks when market conditions improve [2]. Group 3: Comparison with McDonald's - The case of McDonald's serves as a successful model for Starbucks, as McDonald's sold approximately 80% of its China business for $2.08 billion in 2017, leading to rapid expansion and improved profitability under local management [3]. - Following the introduction of local capital, McDonald's China opened 1,000 new stores in 2023 alone, demonstrating the potential benefits of local partnerships [3]. Group 4: PE Firms' Track Record - The private equity candidates have strong investment histories in the restaurant sector, such as Primavera Capital's previous investments in Yum China, which yielded significant returns [4]. - These firms are expected to help Starbucks adapt to market changes and enhance its digital capabilities while maintaining operational independence [5].
腾讯、京东出局,为什么星巴克中国要卖给他们